![]() In the last two weeks of March 2020, Edible Arrangements shuttered all of its stores and its sales dramatically plummeted, Farid Silber says. Here is a deeper dive into three areas that contributed to the retailer’s 2020 sales growth. Ecommerce accounts for 80% of the brand’s sales, Farid Silber says. This is especially notable as in 2019, its total sales declined by a double-digit percentage year over year. These efforts-plus owning its own delivery network and not having to grapple with the shipping issues many retailers faced during the pandemic-helped Edible Arrangements grow its total sales 45% year over year in 2020. All these initiatives helped boost sales, she says. It launched new product categories, offered more bundles with shelf-stable products, offered fewer SKUs of fruit bouquets during its big sales periods and implemented free delivery with every order, says Somia Farid Silber, vice president of ecommerce at Edible Arrangements. Edible Arrangements, known for selling fresh-fruit bouquets, posted strong sales in 2020. That store will prepare and deliver the order in one of its vans, bypassing warehousing and shipping carriers. Whenever a shopper purchases from, the order is routed to the store nearest to the customer. Somia Farid Silber, vice president of ecommerce, Edible Arrangements. Merchants & Consumers Weigh in: The 2023 Chargeback Field Report Why online shoppers buy (or don’t) in 5 key categories B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce ConferenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces
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